Ted Baker
Retail Activations

ART DIRECTION & DESIGN

For over 3 years I created footwear assets to sit alongside clothing campaigns from the Ted Baker mother-brand. Bringing to life seasonal themes such as ‘Curiosities’ into imagery assets, ensuring a consistent look and feel as well as bringing to life retail executions to create theatre and intrigue in store.

Project 1 – ‘Cabinet of Curiosities’
Created a space for customers to explore and interact with preserved trinkets and the latest shoe collection. A nearby shoe shine area also provided a free service.

Project 2 – ‘Scripted’ Calligraphy Desk
Personalised shoe bags using a calligrapher could be picked up alongside your latest purchase.

Project 3 – Ted’s ‘Pairs & Spares’
A tricycle pop-up where customers could trade in odd socks for a free pair, collect scratch cards and purchase from the stand.