Berghaus:
Extrem Light Launch

ART DIRECTION & DESIGN

The Extrem Light collection explores the theme of fast, light and freedom of movement.
The campaign imagery aimed to target fitness fanatics and hero two lightweight summer products from the brand.

Building on Extrem journal, lighter colours from the Berghaus palette were used, along with an emotive and performance based tone of voice to support the dynamic motion based imagery.

The campaign was enhanced with lightweight materials and fabrics within retail executions which all supported the theme.