Canterbury:
Ireland 'A New Horizon'

ART DIRECTION AND DESIGN

For the last 5 years, I’ve led the Ireland Rugby campaigns for Canterbury. I've attempted to craft an own-able look and feel for the teams comms, aiming to make the brand stand out in retail and online within a dark, gritty, rugby landscape. 

A new era, with a change of management and an influx of young players, was a good time for a new creative approach with a simplified and lighter-hearted feel that tied into the brand proposition. As well as a new unprecedented time in the world and for the sport.

This enabled me to bring in bolder colours, more characterful imagery and a strong typographic and pattern led approach for both Mens & Womens teams.