2024


‘Hunt The Feeling’ a new brand campaign for Hunter.

CREATIVE DIRECTION

Creative DIRECTOR – JAMES BENN
AGENCY DIRECTOR – GARETH DAVIES
Strategist – Esther Howard
Producer – Ben Deamer (Our Own Production)
DOP – Greg Dennis
Photographer – Daniel Benson
Retouch – Will Uglow
HMU – Zoe Tilston
Styling – Matt Hickmott
POST-PROD. – BUBBLE TV


Launching a new menswear brand for the House of Juicy Couture.

ART DIRECTION & DESIGN

Creative DIRECTOR – JAMES BENN
AGENCY DIRECTOR – GARETH DAVIES
DESIGNERS – NIAMH CURRAN & LUKE HENEBRY
ACCOUNT LEAD – MEG DORRANS
PHOTOGRAPHER – DAVID VAIL
VIDEOGRAPHER – JULES PHILIPPI
EDITOR – NATHAN DALE
PRODUCTIOn & CASTING – CHRISTIE PHEDON
COPYWRITING – SAM COLE


Bringing to life a New Balance ‘Test Lab’ for run communities in 7 cities over 4 weeks.

EVENT CONCEPT & DESIGN DIRECTION

CREATIVE DIRECTOR – JAMES BENN
AGENCY DIRECTOR – GARETH DAVIES
DESIGNER – NIAMH CURRAN
SET BUILD – CLOSED SUNDAYS
PRODUCTION – GUNG HO


Crafting a look and feel for Keen’s new H20 footwear collection.

GLOBAL ART DIRECTION

ART DIRECTOR – JAMES BENN
Creative DIRECTOR – GARETH DAVIES
PHOTOGRAPHER & PRODUCTION – JAMES BOWDEN
VIDEOGRAPHER – GREG DENNIS


Building an ‘Autumn Hideaway’ for ASOS x New Balance Workshops

EVENT CONCEPT & DESIGN DIRECTION

DESIGN DIRECTOR – JAMES BENN
Creative DIRECTOR – GARETH DAVIES
ILLUSTRATION – SAM SCALES
PRODUCTION – GunG Ho & STUDIO 82


‘Welcome the Wild’ – Launching Speedo’s Change Robe & Wild Swim Range.

STILLS ART DIRECTION

ART DIRECTORS – JAMES BENN & KIRSTY HOPKINS
PHOTOGRAPHER – WILLIAM COOPER MITCHELL
VIDEOGRAPHER – GREG DENNIS
PRODUCER – KIRSTY HIND


Summer stories featuring saltwater souls and water warriors for Speedo’s Outsiders Club.

CONCEPT & ART DIRECTION

ART DIRECTORS – JAMES BENN & KIRSTY HOPKINS
PHOTOGRAPHER – WILLIAM COOPER MITCHELL
VIDEOGRAPHER – GREG DENNIS
EDITOR – SEAN KEANEY & LUKE HENEBRY
PRODUCER – KIRSTY HIND

SAUNTON SURF SISTERS – LAUNCH FILM

Water Warriors – Launch Film

‘ONE BIG WAVE’ – LAUNCH FILM


A street style zine for Gung Ho’s ‘Make It Yours’ Press Day.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
Creative DIRECTOR – GARETH DAVIES
PHOTOGRAPHER – ATHUR COMELY
PRODUCTION – GUNG HO
DESIGNERS – LUKE HENEBRY & NIAMH CURRAN


An immersive digital experience during the London Marathon for New Balance.

EVENT CONCEPT & DESIGN DIRECTION

DESIGN DIRECTOR – JAMES BENN
CREATIVE DIRECTOR – GARETH DAVIES
MOTION GRAPHICS – ROKABYE
DESIGNERS – LUKE HENEBRY & NIAMH CURRAN
PRODUCTION – GUNG HO

4 IMMERSIVE GALLERIES & 5 RUN COMMUNITIES


Creating a footwear vault to unlock at this year’s Size ‘Previews’.

EVENT CONCEPT & DESIGN DIRECTION

DESIGN DIRECTOR – JAMES BENN
CREATIVE DIRECTOR – GARETH DAVIES
DESIGNERS – LUKE HENEBRY & NIAMH CURRAN
PRODUCTION – GUNG HO
SET BUILD – CHRIS CLEWES (CLOSED SUNDAYS)


‘Ready for take off.’ Speedo’s Iconic Footwear Collection.

GLOBAL CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER – BRIAN CHORSKI
EXEC PRODUCER – JESSICA SLANEY
PRODUCER – DANIEL HARRINGTON
AGENCY – PENTLAND BRANDS


Launching Keen’s KNX barefoot sneaker in Europe.

GLOBAL CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER – JOE MURPHY
VIDEOGRAPHER – TOM WOTTON
PRODUCTION – GUNG HO

STYLING – CHRIS AMFO
EDITOR – LUKE HENEBRY

KEEN KNX – LAUNCH FILM

Keen KNX Design Assets

Setting sail with Gill’s ‘Voyager’ Jacket Packaging

CONCEPT & DESIGN DIRECTION

ART DIRECTOR – JAMES BENN
CREATIVE DIRECTOR – GARETH DAVIES
DESIGNER – LUKE HENEBRY
PRINT – DANNY RICE (HPS HARDINGS)

Packaging

The Classics since 1928. Elevating Speedo’s core range in-store.

GLOBAL CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
CREATIVE DIRECTOR – STUART ROSS SHEERAN
PHOTOGRAPHER –DANIEL BENSON
VIDEOGRAHER – PATRICK DE TELIGA
PRODUCERS – KIRSTY HIND & CHEE PRODUCTIONS

STYLING – LUCIA ARIAS MARTINEZ / HMU – LEI TAI
COPYWRITING – KIERAN MURPHY
RETOUCHING – DARKROOM / 3D VISUALS – ELLIOTT BARKER
GRAPHICS – JAY STEPHEN / ARTWORK – STEVE TITMUS

THE CLASSICS - PRODUCT FILM


Making a Mark with Bondi’s Nippers Life Saving Club.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER –DANIEL BENSON
PRODUCERS – KIRSTY HIND & CHEE

STYLING – LUCIA ARIAS MARTINEZ
HMU – LEI TAI
3D VISUALS – ELLIOTT BARKER
COPYWRITING – KIERAN MURPHY
RETOUCHING – DARKROOM

Speedo Swim Skills Imagery

SWIM SKILLS RETAIL MOCKUP


2023 Seasonal Imagery for Speedo.

GLOBAL CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER –DANIEL BENSON
PRODUCERS – KIRSTY HIND & CHEE

STYLING – LUCIA ARIAS MARTINEZ
HMU – LEI TAI
3D VISUALS – ELLIOTT BARKER
COPYWRITING – KIERAN MURPHY
RETOUCHING – DARKROOM

SUNRISE COLOUR STORY

SPEEDO LIFESTYLE – WINDOW DISPLAYS

LIFESTYLE PRODUCT FILM

SUNSET COLOUR STORY

2022


Almost Synchro Group for Outsiders Club.

ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – GREG DENNIS
EDITOR – JOE EATHERDEN
PRODUCER – KIRSTY HIND

Speedo Synchronised Swimmers Imagery

ALMOST SYNCHRO - LAUNCH FILM


‘See for Yourself’ A film to launch Speedo’s new Prescription Goggles.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
VIDEOGRAPHER & EDITOR – GREG DENNIS
COPYWRITING – JOSEPHINE WALL
PRODUCER – KIRSTY HIND

PRESCRIPTION GOGGLES - LAUNCH FILM


Dawnstalkers & Icebreakers. New swim stories for Outsiders Club.

CONCEPT & ART DIRECTION

STILLS ART DIRECTOR – JAMES BENN
PHOTOGRAPHER –LULU ASH
PRODUCER – KIRSTY HIND


Tiny Atlas ‘Coastlines’ Book.

FEATURED PHOTOGRAPHY

My image from ‘The Diamond Beach’ in Iceland was recently featured in Tiny Atlas Quarterly’s latest publication. The book aims to highlight the wonderful places near or on water and the importance of preserving our oceans, rivers and lakes. The image is accompanied with written text about the location.


2022 Seasonal Imagery for Speedo.

GLOBAL CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER – DANIEL BENSON
PRODUCER – KIRSTY HIND
STYLIST – ELLIE WIT
RETOUCHING - DARKROOM

SHAPING RANGE

Junior RANGE


A winter edition of Outsiders Club in Hampstead’s mixed Ponds.

ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – GREG DENNIS
COPYWRITING – KIERAN MURPHY
PRODUCER – KIRSTY HIND

HAMPSTEAD MIXED PONDS FILM

2021


‘A Very Fresh Start’ for lake swimmers in Windermere.

ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – GREG DENNIS
EDITOR – JOE EATHERDEN
PRODUCER – KIRSTY HIND

LAKE WINDERMERE FILM


Issue 01: The Wrong Journal.

FEATURED PHOTOGRAPHY

I was asked to contribute a section for the launch issue of this new bi-annual independent travel magazine. I wrote a piece around the theme of ‘Where the Road Stops’ – the excitement of not knowing what lies ahead. The words were accompanied with images from Iceland trips.

Photo (LEFT) courtesy of @franmart_


Bringing to life a nature inspired kit for Canterbury & Irish Rugby.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
LEAD DESIGNER & EDITOR – TOM KNIGHTS
PHOTOGRAPHERS & DOP – INPHO SPORTS
COPYWRITING – KIERAN MURPHY
3D RENDERS – INDG
FILM GRADE – PRIORY POST


Creating a new ‘Outsiders Club’ for Speedo that celebrates outdoor swim communities.

CONCEPT & ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – JASON HEARN
EDITOR – JOE EATHERDEN
COPYWRITING – KIERAN MURPHY
PRODUCER – KIRSTY HIND

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OUTSIDERS CLUB LAUNCH FILM


Running a ‘re-wilding’ retreat with Thera-sea & Speedo for High Summer.

ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – JASON HEARN
PRODUCER – KIRSTY HIND

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Teaming up with the Blue Tits
to run a sea swim.

ART DIRECTION

sTILLS ART DIRECTOR – JAMES BENN
FILM ART DIRECTOR – KIRSTY HOPKINS
PHOTOGRAPHER – LULU ASH
VIDEOGRAPHER – JASON HEARN
COPYWRITING – KIERAN MURPHY
PRODUCER – KIRSTY HIND

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‘Make Your Move’ – a beat-based edit for Speedo’s Boom range.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
VIDEOGRAPHER – STU MCCARDLE
FILM GRADE – PRIORY POST
MUSIC – BUILDERS TEA
COPYWRITING – JOSEPHINE WALL
PRODUCER – KIRSTY HIND


Launching Berghaus’
fully organic cotton tee range.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
VIDEOGRAPHERS – JAY HAYSEY & BETHANY MERCER
MUSIC – ALEX LIGHT
SCRIPT – JOSEPHINE WALL
PRODUCer – James Bowden
FILM GRADE – PRIORY POST


A reactive ‘stay close’ campaign during lockdown for Berghaus.

CONCEPT & ART DIRECTION

ART DIRECTOR – JAMES BENN
PHOTOGRAPHER – James Bowden
VIDEOGRAPHERS – JAY HAYSEY & BETHANY MERCER
SCRIPT – JOSEPHINE WALL
PRODUCer– EMMA HOCKING


Imagery for regular Speedo swimmers.

ART DIRECTION

ART DIRECTORS – JAMES BENN & KIRSTY HOPKINS
PHOTOGRAPHER – STEPHANIE SIAN SMITH
DESIGNER – KATE STAPLETON
PRODUCER – KIRSTY HIND
REOTUCHING – DARKROOM

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