Canterbury:
‘Like No Other’ Strategy

STRATEGY, ART DIRECTION & DESIGN

I created the year 2019 strategy to treat the brands’s ambassadors, grassroots teams and national teams as clubs 'Like No Other.'

Instead of launching simple product stories, we tried to tell deeper stories behind teams such as the Kings Cross Steelers, and explain why they are a rugby club or player 'like no other'. We documented them to help launch the new season products in a more engaging way.  

New brand colours, consistent art direction and refreshed typography were all introduced to refresh the brand's current look and feel.