Sweaty Betty:
Weather. Whatever.
STRATEGY, CONCEPT & ART DIRECTION
Bringing an outerwear proposition to market for the first time for the brand. This campaign aimed to bring six coats to the market all with different stories. After all they are made for different moments:
Downpour? Up to it.
Dog walk when it’s blowing a gale? Breezy.
Pitchside monsoon? Bring it on.
You’ve weathered worse. The least your outerwear can do is keep up with whatever the day throws at you. The Identity and concept ran through OOH digital screens, retail stores and pop-ups around London.
CREDITS
AGENCY DIRECTOR – GARETH DAVIES
Creative DIRECTOR – JAMES BENN
PRODUCER – KIRSTY HIND
Photographer – JACK JOHNSTONE
RETOUCH — MAMMOTH RETOUCH
HMU – LAURA DEXTER
GRADE / POST — BUBBLE TV
COPY — KIERAN MURPHY
EDITOR — SEAN KEANEY