New Balance:
The 'Club Ivy' Pack

CONCEPT & ART DIRECTION

Entitled ‘Sun, Sea & Sisterhood’. This was a new take on a sneaker pack launch. Using real influencers from 3 countries and bring their own style and flavour to the campaign.

A multitude of social-first assets were created for each creator as well as teasers for retailer channels. The campaign rolled out across 300 stores across Europe.