Speedo – Seasonal Campaigns
GLOBAL CONCEPT & ART DIRECTION
I lead all concepts and creative for these projects, from Speedo’s refreshed ‘Classics’ ranges, to kids ‘learn to swim’ and ‘swim skills, and adult lifestyle collections. Delivering all imagery and films following a 1 week shoot in Sydney, Australia – the home of the brand.
The campaign resulted in a number of digital, social and retail toolkits sent out to all Speedo markets each with its own graphic treatment and stand alone look and feel.
CREDITS
ART DIRECTOR – JAMES BENN
CREATIVE DIRECTOR – STUART ROSS SHEERAN
PHOTOGRAPHER –DANIEL BENSON
VIDEOGRAHER – PATRICK DE TELIGA
PRODUCERS – KIRSTY HIND & CHEE PRODUCTIONS
STYLING – LUCIA ARIAS MARTINEZ / HMU – LEI TAI
COPYWRITING – KIERAN MURPHY
RETOUCHING – DARKROOM / 3D VISUALS – ELLIOTT BARKER
GRAPHICS – JAY STEPHEN / ARTWORK – STEVE TITMUS