Hunter:
‘Hunt the Feeling’

BRAND PLATFORM, STRATEGY & ART DIRECTION

Re-igniting love for the brand after a recent takeover. The brand needed a new direction that brought emotion, feeling and fun back to the heart of the brand. As well as re-engaging key parts of the business with new imagery for key audiences such as ‘Country’ and ‘Kids’.

No matter whatever environment you’re in, you can ‘Hunt the feeling’ – whether it’s a muddy puddle at a festival or at the wind in your hair during a city commute, you can find the moments that matter. The framework set the tone for future campaigns and a lens for the brand to work with.