New Balance x Footlocker:
WRPD Runner

DESIGN DIRECTION & ACTIVATION

Momentum had been lost around the launch of the WRPD Runner. The idea was to breathe life back into the silhouette by taking sneaker heads and influencers on an immersive journey of the products history and bring to life it’s unique design language.

Launched at Milan’s Immersive Digital Space, bespoke animations adorned the walls, tables and plinths carved up the space, and all guest were gifted unique WPRD Runner packaging and wore the shoes in the space. Every detail aimed to extend the product language across different materials but kept as a cohesive journey as well as ignite a new excitement around the shoe.