Canterbury:
RWC 2019 – ‘Be Part Of It’
STRATEGY, ART DIRECTION & DESIGN
Canterbury asked to be 'Unmissable' in a year of Rugby. Bringing to life the sponsorship of the brand’s 7 national teams, a new brand proposition was devised with a lighthearted TOV and a stand-out look and feel in a dark and gritty rugby category.
BEST PROJECT WIN – INSIDE OUT AWARDS
No.1 CREATIVE WORK OF WEEK – THE DRUM MAGAZINE
“I am so very pleased and excited with how this has come to life! I know this has been a hugely complex vision to pull off, but I genuinely believe this is true to the new brand positioning and tone of voice. Thank you for all you and the team have done to help push the boundaries and transform Canterbury!”
CHARLOTTE COX – CANTERBURY BRAND DIRECTOR
PROJECT CREDITS
LEAD ART DIRECTOR – JAMES BENN
Creative DIRECTOR – STUART ROSS-SHEERAN
Photography – NEIL BEDFORD
Retouch & ANIMATIONS – THE FORGE
MOVING IMAGE – JOE EATHERDEN
Production – Production Factory