Berghaus AW20
'Get up to Summit'

ART DIRECTION & DESIGN

For the Autumn / Winter collection for Berghaus we took a new approach to seasonal product imagery. Working with James Bowden, we treated the campaign like an adventure and less of a product photoshoot. We explored remote parts of the West Highlands and Ardnamurchan Peninsula putting the products to the test whilst focussing on telling that story.

In-the-moment imagery, topical copy and playful typography work hard together to explore the freedom and feeling of escape that the outdoors can bring. Especially at the moment due to the COVID pandemic where many of us are keen to get space and time appreciating the outdoors more. We also called out specifically where these beautiful UK locations were so it was informative and inspiring for consumers.