Speedo – Seasonal Films
CONCEPT, STORYBOARDS & ART DIRECTION
I was tasked by Speedo to create 7 individual product films, showcasing each unique range with it’s own concept and style. Each video was concepted, written and storyboarded in 3 weeks and then shot over 3 days.
These were used by Speedo globally in various regions for product launches and to sell into retailers. With a few of them then being upgraded to consumer facing versions including the first 2 shown below.
ART DIRECTOR: James Benn / DOP: GREG DENNIS / COPY: JOSEPHINE WALL
FILM 1 – SEE FOR YOURSELF (PRESCRIPTION GOGGLES)
ART DIRECTOR: James Benn / DOP: STU MCCARDLE / COPY: JOSEPHINE WALL
FILM 2 – SHAKE YOUR BOOM (FITNESS RANGE)
FILM 3 – SHOW OFF YOUR WILD SIDE (LIFESTYLE RANGE)
FILM 4 – CONFIDENCE LOOKS GOOD (BLACK RANGE)
FILM 5 – ALL DAY FUN (SUN PROTECTION RANGE)
FILM 6 – SOMETHING’S IN THE WATER (PERFORMANCE RANGE)
FILM 7 – NEXT LEVEL SQUAD GOALS (TEAMWEAR RANGE)