Keen – Brand Campaign
'Into the Wild'

GLOBAL ART DIRECTIOn

Setting a new look and feel for the Keen brand through styling, casting, art direction, video and graphic treatment.

Using outdoor enthusiasts and not models, narratives were created across 3 locations across the UK to help create enough imagery for the year. Focused on new and existing styles of footwear the aim was to bring a new European style of imagery for the brand from the Street to Mountain.