Hunter Downpour:
Rain brings Radiance
CONCEPT, STUNT & ART DIRECTION
Launching Hunter’s new waterproof collection in time for April showers. A water world was created to show off the collection’s unique properties and launch a new silhouette of the boots for the first time in 25 years.
To drive engagement a stunt was created called ‘Break in case of Downpour’ to invite festival goers to try out the new boots by breaking a Hunter box in various tactical UK locations.
LAUNCH CAMPAIGN FILM
CREDITS
AGENCY DIRECTOR – GARETH DAVIES
Creative DIRECTOR – JAMES BENN
PRODUCER – KIRSTY HIND
Photographer – HOLLIE FERNANDO
RETOUCH — NATHAN PERKINS
DOP – SAMUEL TAYLOR
HMU – KATIE DOWNER
EDIT / GRADE / POST — BUBBLE TV
DESIGNERS —LUKE HENEBRY & NIAMH CURRAN