New Balance:
204L Launch

CONCEPT, ART DIRECTION & ACTIVATION

Art Direction for the exclusive Foot Locker colourway of the new 204L silhouette. Leaning into the coffee, chocolate, oat tones and textures on the shoe itself. The campaign was shot in Barcelona feat. fashion stylist Martina Alguero.

Rolling out in social, digital and FL stores across Europe – with activations in Paris & Milan. Bespoke coffee and charm stations were made with branded food and charms themed around the campaign.